Digital Ventures

Back to blog

Disrupt Outdated Tech Industry Stereotypes with 5 Female Leaders of DVAb1 – ChomCHOB, DooTV Media, Event Banana, Happenn, and Ooca

DIGITAL VENTURES March 07, 2018 6:38 AM


In the past few years, women in the tech industry have clearly become more spotlighted. Today’s DV Blog will introduce to you the 5 lady executives from the Digital Ventures Accelerator Batch 1 or DVAb1. Their entry into the startup business along with the problems and obstacles as well as their ways of work. How are they alike and how do they differ? Let hear the inspiring stories from the founder of Happenn, a platform solution for event organizers, DooTV Media, compilations of video solution via tech solutions, Ooca, an application connecting users with psychologists, Event Banana, a platform to search for event venues, and ChomCHOB, an application that collect points from credit, debit, and reward cards especially for shoppers.

The beginning and different inspirations leading to the startup path

Aye Apiradee Sirisomboon, CEO, and co-founder of Happenn speaks about how she has been working in the tech industry for 10 years. Since her school years, she has always wanted a business of her own. When she had the chance, she didn’t hesitate to enter this industry.

Yet, some may not originally be from this industry. Mod Nattaporn Suchartkullawit, CMO, and co-founder of DooTV Media mentions that she began her career in the marketing business and wasn’t interested in the tech business. However, when she was pursuing her studies in the UK, her uncle provided the opportunity to work on IT which pushed her to try new things. She got the chance to establish a tech business with Job and Wan, her cousins. With the support, Mod began feeling happy when working in the tech startup industry.

Ik Gunpassorn Suriyaseangpet D.D.S., founder of Ooca shares that she didn’t intend to enter the tech industry. She has always studied and worked in the medical industry. However, as she observes that technology is moving closer to us, she moved into the tech industry. She thinks that we don’t need to be doing something complex, but it needs to solve social problems.

Chompoo, Thunwarat Chailert, co-founder of ChomCHOB talks about her story. She graduated in the Business and Management field and has always managed her own business. However, after getting married, she was introduced to the tech startup by her husband who worked in the industry. She integrated her knowledge and experience from business management and build a startup.

Nan Nattanich Thongkraisaen, co-founder of Event Banana began with a dream of becoming a business entrepreneur like her dad, her hero. After graduating in engineering and MBA she worked as a management consultant until she was introduced to the word “Startup”.

“Tech Startup aims to change the world, it is more than just another company” - Nan Nattanich Thongkraisaen, co-founder of Event Banana

Challenges and coping as female executives to balance the tech startup industry

Every type of work is faced with problems and challenges. A common challenge is concerning stereotypes. There may be some concerns that the success comes from gender or even doubts about a women’s capabilities. In fact, these factors are not related to being good executives and they don’t pose a problem as we thought it would. 

Mod from DooTV Media chose to learn until she became an expert. She sees that difficult tasks have its charm. Her expertise makes her proud and she enjoys learning. Also, this created credibility for herself and the business.

“In tech startups, I confirm that opportunities are not always about gender” – Ik founder of Ooca

Amid specific problems that they face, female executives also have distinct capabilities. Soft skills are what they are good at and this skill is used to make smooth changes. For instance, it is used to make good relationships with customers and build teams without barriers. Also, closing deals require trained skills integrated with image and personal capabilities. Moreover, women can easily detect problems which involve other women.

Aye of Happenn shares that despite the statistics that startup with female executives receives less funding, she still hopes that more women can enter the industry. This is because “Gender is just a variation. Variation is needed for success and it can make work processes more efficient from a different point of view.”

I wish to share my views with women everywhere who dream of their own business. “I don’t know much about technology, but I see it as a great book with endless knowledge.” - Mod Nattaporn Suchartkullawit, CMO, and co-founder of DooTV Medi

Ik of Ooca agrees that everyone has a chance to be successful as a tech startup. Success happens from hard work and one must never forget the possibilities of the market and to validate ideas. Nan and Aye add that everyone can put their minds into creating a successful startup. This doesn’t involve gender or any status. You may be married, have a family, and in your retirement years, but with a great idea and courage, you can make it happen.

“Women can be key drivers in the tech startup and can even make the industry more appealing.” – Chompoo, Thunwarat Chailert, co-founder of ChomCHOB

When we see successful women, we believe that it inspires other women to enter the tech startup industry. Good human resources should have the opportunity to help run and balance the industry. Follow us for more interviews from the DVAb1 tech startup teams.