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Specialists + Startup = A Startup Success Formula

DIGITAL VENTURES March 19, 2018 8:01 AM


A team with specialists can surely make a big difference. So, what would happen if specialists establish their own startup as a founder or executives, what would be their working perspectives? Today, we wish to share stories of startup founders and executives from the Digital Ventures Accelerator Batch 1 or DVAb1. Trin Anantamongkolchai is a building system architect, Asst. Prof. Boonrat Lohwongwatana Ph.D. is from the Faculty of Engineering, Department of Metallurgical Engineering, Christopher Moore, and Peter Sax are specialists in the real estate sector, and Nithi Satchatippavarn was a store management specialist of over 10 years. 

The inspiration for becoming a startup entrepreneur.

Undeniably, specialists seem to have a promising and stable career path. So, what inspired them to move away from the comfort zone to the startup business which is known for risks as well as an unpromising and challenging path to success.

A common factor that brought about the startup derives from observing pain points and the gap in the market from a specialist point of view. We began asking ChristopherCo-Founder and Sales and Marketing Director, and Peter, Co-Founder and Operation and Development Director of Sellorate, a real estate startup that connects real estate project developers and agents.

Christopher met Peter while he was working in Bangkok. Previously, Peter worked in real estate in the USA and UK. The two discussed the probability of establishing a business and they found a large gap in the industry that they couldn’t just overlook, hence, they established Sellorate.

For Nithi, Managing Director of MyCloudFulfillment, who provides platform services for stock management. He mentions that it began with his family’s business in the stocks and warehouse sector. They were looking to expand so they began with e-Commerce until they were faced with problems regarding logistics from using a platform service. Afterward, he looked into solving this problem by using his experience in stocks and warehouse management, the knowledge that has been in the family for over 10 years.

Energy Response began when, Trin, Co-Founder and Application Developer, was measuring energy usage of a building. Trin (current COO of Enres) used to work in the energy management sector. This was when he faced difficulties in data analysis which is significant data that can indicate internal problems in a building’s electrical system. Therefore, he used this problem as core and established a startup to solve it.

Lastly, Asst. Prof. Boonrat, Co-Founder of Meticuly, the manufacturer of the 3D-printed prosthesis. He mentions that he used to be a university professor at the faculty of engineering. He has done researches on metallurgical and built several medical devices. As a spin-off, he became interested in developing artificial knee joints using existing technology in a different way with fewer costs. This began his startup, the perfect place to develop this product. 

Comparing startup with the traditional style

Prior to their startup, all the specialists have worked and acquired their expertise from working in usual, traditional organizations. Surely, they are aware of the obvious discrepancies.

Christopher and Peter, who have managed corporates, mention that startups and corporations are very different as startup focuses on working to help solve common problems together. Therefore, both of them prefer a friendly and inclusive management style wherein every pitch in to arrive at a solution that best solves the problem.

Nithi of MyCloudFulfillment and Trin of Enres agree that startups are more flexible, both with the team and with clients, as everyone can work with fewer procedures. Everyone on the team must have a varied set of skill to support the speedy process, therefore, constant learning it the key.

Asst. Prof. Boonrat of Meticuly shares that, normally, the medical industry works together. In this industry, Startups rather help to facilitate the work. In medical cases where specialists work together, seamless integration and fewer procedures make product development much quicker. 

How are expert skills significant in a startup?

Asst. Prof. Boonrat of Meticuly admits that being a specialist helps to expand his perspectives that are core to his business development. In his experience, most successful startups stem from specialists. This is because a strong core knowledge makes product and service development feasible, thus, giving them a higher chance for success.

Nithi views that domain expertise is the intersection of startups and other businesses. This expertise is crucial for scaling the startup. Also, it helps to deliver the services to match the industry’s standards.

Trin shares from Enres’s point of view that domain expertise is very important to Enres. Platform development requires expertise so, at Enres, specialists are hired to teach AI so that they can present electricity usage data to general users.

The two founders from Sellorate agree that the expertise related to the startup product is very important. Not only will you be competitive in terms of image, that help make VC more interesting, but also, expertise can suggest what is practicable and which decision creates more success. This is because good startups don’t run around solving pain points but rather solves the whole process.   

From the interview, we see that domain expertise is a vital element of a startup. Moreover, startup consists of an understanding of the problem in the industry, creating a solution or product that is practical, and acquiring fruitful experiences that help drive scaling faster. We have more interviews from the DVAb1 startup, follow us to see what we have in store for you.