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Get Ready to AR/VR: Explore the application that grows to the extreme, a story by Perception

DIGITAL VENTURES April 03, 2019 5:39 PM


Previously, we discussed the meaning, scope, and development of deep technology in visuals, the AR/VR, in our blog. Today, we wish to let your imaginations run wild with AR/VR by the Perception team, one of the R&D finalists from U.REKA who is studying AR/VR in Thailand. They will share the vision that AR/VR researchers fantasize as well as the possible benefits and concerns when AR/VR accomplish its goal. This shall help us prepare for the change that will surely happen in the future.



AR/VR trend

Prior to discussing the peak potential of this technology, we shall first review the prevalence of Augmented Reality or AR as its popularity is a factor that will drive its applications and development.

Perception views that AR and VR will surely become widespread. The majority of the people will increasingly accept and use AR both for entertainment and work. This is especially true for new generations that will be using AR as a standard display and use it normally just as like today’s technology and innovation.

Nevertheless, AR and VR will not replace 2D data displays because the demand for 2D on normal screens still exist. This is because the objective and application are different from AR/VR. 



Utopia and Dystopia: The extreme AR/VR

Previously, we discussed examples, application, and growth of AR/VR. Today, we ask Perception, an AR/VR researcher, that if this technology develops to the point that it can create a virtual environment, what are the benefits in utopia and harm in dystopia?

  • Utopia
    • We will see and feel everything, both real and virtual. If AR/VR reaches its peak performance, a human can experience a virtual reality that is real. This can be real items that exist but aren’t physically present at that moment or newly synthesized items that will break creativity limitations. For work purposes, an example is simulating a place for designing ideas and, for entertainment purposes, it can be movies or interactive games.
    • Less traveling for communication or to gain real experiences. At present, most of the world’s energy is used for traveling and relocating items solely for communication or to gain first-hand experiences. Energy usage from traveling tremendous affects the environment. Therefore, a virtual environment will support communication and tourism while lessening the need to travel which will benefit the environment in the long term. 
  • Dystopia
    • Inability to differentiate reality from the virtual world. If we are able to build a virtual environment that is so real that we can’t tell it apart from the real world, this becomes a crucial issue that concerns researchers and philosophers. The inability to tell the worlds apart may cause people to remain in the virtual world where the way of life differs from the real world.


Obstacles in AR/VR development

After sharing about what may happen when AR/VR is fully developed, Perception got us thinking about the obstacles that are currently blocking AR/VR’s development. There are perspectives relating to users and developers.

  • The right timing. Based on Perception’s study on the AR/VR R&D trend, they view that, at present, we have more technologies that support AR/VR development than we know. They are positive that a virtual environment is already possible. However, the question is when will this technology be available as many factors such as production, acceptance, and applications of users and developers are involved. It will require some time for this technology to kick start and be truly accepted.
  • Applications and use cases aren’t impactful enough. For research support, most backers look for value and return on investment from businesses or applications that will enhance operations. For AR/VR, several investors are waiting to support, but its research and use cases aren’t impactful enough to receive support.


As seen above, the highest potential of AR/VR is already in developers’ vision and has begun the development. However, the success of this deep tech awaits acceptance and proper applications that can prevent certain drawbacks. Digital​ Ventures​ has more stories about deep tech from other R&D finalists in U.REKA, follow us for more updates.